Slyce and Shoe Carnival Are Changing the Way People Buy Shoes

Headquartered in Toronoto, Canada, Slyce is a visual search and image recognition company that was founded in February 2013 by Cameron Chell and Erika Racico. Slyce serves six of the 20 leading large corporations and retailers, including Neiman Marcus, Tilly’s, JC Penneys, and Home Depot. Chell has brought more than 25 years of experience developing technology. In the 1990s, Chell has worked to develop Futurelink, the first cloud storage company on the internet.

Cameron Chell’s co founder is Erica Racico, who serves a COO and Co-founder for Slyce. She also founded Business Instincts group. Racico had worked on developing technology for the past eight years. As co-founder and director, Ms. Racico works with the three prominent companies in the United States and Israel tech-based companies.
Dale Johnson became Executive Chairman & Director for Slyce in 2013. From 2007 until 2013, Johnson was an independent and corporate consultant and director who focused on technology. Before coming to Sylce, Mr. Johnson was the Chairman of Optical Payments. Mark Elfenbein, Slyce CEO, has 15 years of experience with start-up technology companies. In his five years as a senior executive, he has worked with such companies as Abercrombie and Fitch, Macy’s, and Levis. He has worked with technological partnerships such as Shazam, Yahoo, and Tripadvisor.

Some of the products Slyce has to offer are Snap-To-Buy, Snap-To-Discover, Snap-To-List, and Snap-To-Coupon apps. If a customer sees someone walk by who is wearing an outfit or accessory that they like, they can snap a picture of it with the cellphone and get information about the product, including the bar code listing for it, and then they can buy the same product online.

Slyce is now partnering with Shoe Carnival. Last month, they released a new 3D visual mobile search app. All the customer has to do is snap a picture of any kind of footwear that they see in their own world, in magazines, and even on billboards. Shoe Carnival will supply information about an exact match of the shoe or something close to the chosen style. Shoe Carnival is based in Evansville IN. One of the largest shoe companies in the United States, it has 400 stores that are in business in 34 states and in Puerto Rico. Kent Zimmerman, VP of eCommerce, is thrilled with the new partnership.


  • Hillary Strom says:

    According to Mark Elfenbein, Shoe Carnival is another impressive milestone for Slyce. Slyce is definitely reinventing online shopping. It seems that some custom essay writing reviews are doing all they can to make sure that is possible.

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