You can thank actress Kate Hudson for making women’s active wear suddenly the coolest thing around. Her Fabletics online subscription retailer has added the pretty star’s signature stamp on every piece. Kate Hudson is known for her casual chic style on and off the red carpet, and when it comes to work-out gear, she also keeps it comfy and fashionable.
The star co-founded the Fabletics company with business partners Adam Goldenberg and Don Ressler in 2013. In just that brief time, the brand has sky-rocketed in popularity, adding more than one million VIP members to its active wear community. In addition, the crew brought aboard IPO expert Todd Tappin as the company’s new chief financial officer. The little California start-up that could, is planning to go public soon.
Fabletics sells colorful and trendy-patterned leggings, tanks, tees, yoga pants, dresses and swimsuits via a subscription member service. It’s a personalized shopping experience based on a member’s work-out gear preferences, and VIPs get all the fine perks available: 40-50% off retail prices, free shipping on order over $49, earning reward points for free gear. When you join, your first outfit is $25 with free shipping, and fans can shop Kate Hudson’s closet every month to copy her style.
The brand is expanding in a major way, too, and not solely in e-commerce. According to Racked.com, Fabletics is branching out with plans to build up to 100 brick and mortar retail stores within the next five years. Shoppers will be encouraged to sign up for VIP membership and will now be able to try the clothing on in person and feel its quality.
Kate Hudson really leads an active, healthy lifestyle with her two young sons off the red carpet on Consumerist. The Fabletics mantra is “Live your passion,” and the star hopes she is inspiring women to do just that. Active wear has become a big player in women’s lives around the world, and Kate Hudson believes women should wear comfy, figure flattering leisure wear 24/7. Her Fabletics fashion can go from morning to night and everywhere in between. Even the brand’s new collection of dresses are ideal for hanging out in on a date.
Best of all, Fabletics makes affordable active wear that features fit and function on fabletics.ca. You don’t have to be training for a triathlon to wear Fabletics pieces. Maybe you’re sweating in the gym or running around after your kids. Whatever mission you’re on, Fabletics has the perfect active wear top or bottom to do it in.