The American concept of business is changing radically. The American economy is transitioning from a producer economy to a service oriented economy. Manufacturing jobs were once the blood of the economy but have been reduced in numbers or outsourced. This does not mean that all American workers will be employed at Pizza Hut or Burger King, but we may have to work in the newly formed businesses of the American service economy. There are still opportunities for success but do not think about manufacturing anything but instead, think of offering a service.
For American workers who are not aware of the business demands of the Internet and social media communication, it is time to join the third millennium. Think of it this way, consider the housing market. A new house is a product, but it includes a majority of persons providing services: plumbing, framing, carpentry, roofing, and a myriad of installers. Doctors, lawyers, dentists, veterinarians all provide important services to their communities. There is space for the new American business person, but that individual must think in terms of services and not products.
In Switzerland, Mike Baur is offering his assistance to young entrepreneurs for the development of their social media communication and related ideas. Baur offers financial aid, training, and a business environment to those who have assembled a team and want to market their concepts. This type of entrepreneurial assistance is a new concept and Baur represents the new businessman, a more casual, intelligent, less structured than the past concepts forged in the United States of America by tycoons and magnates who controlled industries and ruled them with a firm hand. This hierarchy is seen on Wall Street where a conservative multi-tiered system is hard at work separating staff, agents, and brokers by their positions within the firm. It is important to remember that Wall Street is a service industry.
Mike Baur offers his concept of funding, business education and a physical office to those who have shown great ideas for the future. It is somewhat like the relationship between George Westinghouse and Nikola Tesla. Baur offers help, and when an entrepreneur has a brilliant idea come to fruition, then Baur is in line to see profit from his investment.
Baur has the right idea with his Swiss Startup Factory, and his ideas embody an ethical humanitarianism. The concept of the Swiss Startup Factory is a fine idea and will advance the human condition as it relates to business in the world.