In March 2015, CP&B made an announcement that they had named Lori Senecal as their new global CEO. This was a newly created position that was to oversee CP&B’s global expansion and growth among other duties. Senecal has been heralded as a pioneer when it comes to embracing innovation, technology and invention on an international level. Her appointment showed CP&B’s wish to continue with their worldwide momentum that included winning the infinity global creative account.
Senecal’s Reaction and Experience
Lori Senecal stated that it was an honor that Chuck Porter asked her to work with him and the entire CP&B leadership team. She also expressed her eagerness to play an important role towards the global growth of the advertising agency by working well with the exceptional talent found in all the offices. Senecal has over the years in her career build up strategic partnerships, accelerated worldwide agency expansion, led a number of blue chip global accounts (Nestle, Coca-Cola and BMW) and cutting edge fresh business divisions. In her previous role as the MDC Partners network CEO, which Lori Senecal is set to retain while at CP&B, Lori worked with the leadership in various agencies that represent the greatest impact and growth within the family of the MDC Partners. As the worldwide kbs+ head, Lori managed to transform the agency from having 250 persons to over 900+ employees. It also became a worldwide firm that is highly creative and with agency business units that are highly innovative and centered on content creation, start-up investment and technology.
Previously she was the McCann-Erickson president in the flagship office based in New York and held top positions in areas of innovation, account leadership and strategic planning. After leaving the agency, McCann-Erickson lost a number of staff and huge accounts like Verizon and Microsoft to other agencies. In 2014, she made it to the MDC Partners board and Advertising Age named her as a Woman to Watch. She has been awarded on several occasions. Lori Senecal was awarded for her incredible professional achievements at AWNY Game Changer Awards where Lori was awarded a Quantum Leap award for leadership and innovation. She has acted as the Isaac Awards’ jury chair in honoring invention in the industry and beyond.
Role as the Global CEO for CP&B
At CP&B, Lori Senecal is expected to oversee the agency’s worldwide expansion and growth. She will be in charge of managing the coordination of the firm’s international offices (9 in total). Lori will also be in charge of furthering the firm’s global development.