Lori Senecal A Leading Marketing Expert
To be recognized as an industry leader, you have to be willing to work extra-hard. You have to have a keen eye for trends and be ahead of every other person in the industry. Also, you have to be flexible and be willing to adjust so that you fit in your position perfectly. This are some of the key things that have seen Lori Senecal rise to be one of the best marketers in the world. From being a shy introvert who couldn’t gather the courage to speak in front of a crowd of more than five people, she has grown to boldly address conferences attended by thousands of people.Lori Senecal started at the very bottom of the industry, but having been raised in a family where she had to overwork and do better than her over-achieving siblings, she knew that getting to the top would not be through shortcuts. Having obtained an undergraduate degree from McGill University with a commerce degree, finance and marketing option, she had no excuse for not being successful.
She started out working at McCann-Erickson Worldwide Inc. McCann Erickson is a unit of Interpublic Group of Companies. During her time at McCann she got to manage big brands like Coca Cola. Her deep passion in the industry led her to developing TAG Ideation, an award-winning innovation. This saw her get promoted to be the Chief Innovation Officer of the Company’ New York branch. She worked really hard and was quickly promoted to be the president of the company. She worked in this position for two years before being tapped by KBS.
Lori Senecal joined KBS at a time when not so many would have been willing to join the company. The company was facing serious downtime and shareholders were quickly exiting the company. The employees were also leaving the company and any leader coming in would have hard the hardest job convincing people to stick with the company. It would even be a greater job convincing clients to stay loyal to the company. But Senecal is not your regular marketer. Within no time she had turned the company around. She managed, not only to retain employees, but to increase them from 250 to over 800.From KPB, she joined MDC Partners. She has quickly risen through the ranks and is now the president and CEO of KB+P.
Learn more about her: https://ideamensch.com/lori-senecal/