The Innovative Business Leadership by Lori Senecal

Lori Senecal, was the global CEO of Kirshenbaum Bond Senecal + Partners since March 9th, 2015. During this time, she has helped the company push its revenue upwards by 21% by advocating risk taking. Lori believes that creativity isn’t just a talent but a behavior. She is also the CEO of the MDC Partner Network, a position she has been allowed to retain since becoming the global chief executive officer of CP+B. In her role, Senecal will oversee the global growth and manage the coordination of the firm’s eight international offices. She will also be responsible for the further development of the company on a global scale. Most of the success Lori has achieved has been because of her open mind approach to new technology and inventions.

Over the course of her widely successful career, she has developed strategic partnerships, and led many blue chip global accounts. These include but not limited to Coca-Cola, BMW, and Nestle. As the CEO of MDC Partners network, Lori has had the opportunity to work with the agencies that have been at the forefront in the implementation of the agenda of the MDC family.

As the global head of KBS+ she sparked a growth of the organization that saw it grow to a 250 person domestic agency with more than 900 global highly creative employees. She did this with innovative company business units centered on technology, start-up investment, and content creation.

In 2014, Lori Senecal was appointed to the board of MDC partners and named as a woman to watch by Advertising Age. Forbes also mentioned that she has been honored several times for her professional success. The AWNY Game Changer gave her the Quantum Leap Award for being a leader and innovator. In the last two years, she has acted as one of the chairpersons to the Isaac Awards, which honors invention in the industry.

Her responsibilities as the global CEO will include the provision of strategic counsel to agencies, resource identification and continuation of the growth and the deepening of the MDC agency model. This is a new role for the division, which was established a year before her appointment. Lori has done a lot for the company, and from the look of things, more is yet to come from her.

For more info, check out Lori’s Twitter profile.