The idea of following your dreams no matter how wild and crazy they might seem to be is a notion some people scoff at. Yet there really are some people in the world who will dare to go out on a limb and really make their dreams happen, no matter what anyone else thinks. One person who has dared to “be different” and really manifest her dreams in a big way is Lime Crime Cosmetics entrepreneur Doe Deere. Deere is a unique personality in the cosmetics world, as she started her own brand of makeup from scratch, by using her own ingenuity and the resources available on the Internet. By staying with her own vision of creating a rock and roll style makeup line that uses colors in bold and beautiful ways, she’s invented her own kind of business success story.
Promoting Her Own Brand
Deere is a Russian emigre who came to the United States as a teenager, and began her career as a musician in a New York band. She used many of the marketing skills she developed as a musician and promoter to help push first an online fashion brand, and then, ultimately, Lime Crime. Young women have responded passionately to the looks created by this upstart brand, and many of them have posted their own photos on the brand’s Instagram page, quickly sending it into the social media stratosphere.
Going Bright and Bold
Lime Crime uses a color palette that is bright and bold, with lipstick and hair colors that range from purple to pink to blue and green. As Deere sees it, creative women are unicorns, and they should be their own unique selves, even if that means standing apart from the crowd with their own colorful looks.
Lime Crime’s Unicorn lip colors and hair colors now have a passionate following, and there’s no doubt the young women who use the brand will continue to meet each new product from Lime Crime with enthusiasm. All this, apparently, is what comes from following your dreams. Learn more: http://thestoryexchange.org/doe-deere/