Alexandre Gama Refocusing Neogama

As one of Brazil’s most brilliant artistic minds, Alexandre Gama has enjoyed much success over the past four decades. The advertising man got his start back in 1982 as a copywriter for Standard Ogilvy & Mather. After nearly a decade at the firm, Gama had firmly established himself as one of the best copywriters in South America.

This distinction led him to become a creative director and copywriter at DM9 in 1990. In 1994, Gama was selected as the CEO of Young & Rubicam, a move that made him a household name to those in the industry. After five successful years leading the agency, Gama started his own agency called Neogama in 1999.

Neogama has become one of Brazil’s top advertising agencies over the past 20 years. Both Alexandre Gama and the company has won numerous awards including 23 Golden Lion Awards. Gama recently took back total control of the company after a few years of being owned by investors. He looks to refocus the company’s efforts on the Brazilian market rather than the worldwide market.