Category Archives: Business Experts

Lori Senecal: Write an article about this person

Lori Senecal A Leading Marketing Expert

To be recognized as an industry leader, you have to be willing to work extra-hard. You have to have a keen eye for trends and be ahead of every other person in the industry. Also, you have to be flexible and be willing to adjust so that you fit in your position perfectly. This are some of the key things that have seen Lori Senecal rise to be one of the best marketers in the world. From being a shy introvert who couldn’t gather the courage to speak in front of a crowd of more than five people, she has grown to boldly address conferences attended by thousands of people.Lori Senecal started at the very bottom of the industry, but having been raised in a family where she had to overwork and do better than her over-achieving siblings, she knew that getting to the top would not be through shortcuts. Having obtained an undergraduate degree from McGill University with a commerce degree, finance and marketing option, she had no excuse for not being successful.

She started out working at McCann-Erickson Worldwide Inc. McCann Erickson is a unit of Interpublic Group of Companies. During her time at McCann she got to manage big brands like Coca Cola. Her deep passion in the industry led her to developing TAG Ideation, an award-winning innovation. This saw her get promoted to be the Chief Innovation Officer of the Company’ New York branch. She worked really hard and was quickly promoted to be the president of the company. She worked in this position for two years before being tapped by KBS.

Lori Senecal joined KBS at a time when not so many would have been willing to join the company. The company was facing serious downtime and shareholders were quickly exiting the company. The employees were also leaving the company and any leader coming in would have hard the hardest job convincing people to stick with the company. It would even be a greater job convincing clients to stay loyal to the company. But Senecal is not your regular marketer. Within no time she had turned the company around. She managed, not only to retain employees, but to increase them from 250 to over 800.From KPB, she joined MDC Partners. She has quickly risen through the ranks and is now the president and CEO of KB+P.

Learn more about her: https://ideamensch.com/lori-senecal/

How Eric Lefkofsky is changing the world one step at a time

As a Michigan native, Eric Lefkofsky has been able to make a name for himself something not many people can do. He has made a name for himself as a successful businessman, entrepreneur and most importantly as a philanthropist. He is among the founders and CEO of Tempus while still handling various businesses such as Mediaocean, Groupon, Echo Global Logistics and InnerWorkings. Through working in these institutions, he has had the opportunity of gaining experience something that has played a crucial part in cementing his career success.

Like many other successful business people, Eric Lefkofsky understands the importance of having a good education and experience background. With the help of a good education, Eric is able to get the knowledge while through experience he is able to implement what he has learned in school. While growing up, he knew the importance of hard work as he saw how his parents worked hard to keep the family stable and take him to school considering they valued education. The parents, a school teacher and structural engineer, knew how important education was when it came to shaping their child’s life and this is why they ensure Eric went to school.

Lefkofsky earned his honors from the University of Michigan before heading to the University of Michigan Law School where he received his Juris Doctor. With a good education, Eric was assured of a brighter and prosperous future considering he was ready to work. After his graduation, Lefkofsky began his career journey by venturing in various businesses. He was willing to take the necessary risks as this is what every successful businessperson does. First, he decided to partner with his longtime friend, Brad, and together they took a loan that helped them open an apparel organization they named Brandon Apparel. They later came to build various successful companies such as MediaBank, Starbelly, and Echo Global Logistics.

Apart from engaging himself in the business industry, he is viewed as an avid philanthropist from his works and contributions. Together with his wife, they started a foundation, Lefkofsky Foundation, aimed at helping children. He is sure he will live long enough to help other children who have nobody to help them and this is one thing that keeps him going every day.

https://www.facebook.com/eplefkofsky/

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George Soros is against President Trump’s Anti-Terrorism Policies

George Soros is a political supporter for causes that he believes will benefit people the most. In 2016, he was a firm supporter of the Democratic Party and their leading nominee for President. However, despite his massive financial contributions and he unending support; Clinton did not become president. Republican nominee Donald J. Trump became the 45th president by pulling off a major upset. Since his arrival in office; many democrats, American citizens and even George Soros have spoken out against his presidency.

Soros does not believe that President Trump is suited for the job. He views this president as not being the right type of person to hold this very important office. George Soros really does not like the policies that President Trump is trying to use to combat terrorism on project-syndicate.org.

In January of 2016, Trump temporarily stopped Muslims from select countries have placed American society in an awkward position on Forbes. Countries such as Iran, Iraq, Syria, Sudan, Somalia, Libya and Yemen were the primary areas where people could no longer immigrate to the U.S. The President had taken this action so that America would have time to establish a new way to screen and track incoming Muslims.

Soros understands what Trump is doing but does not agree on how he is going about performing the job. The democratic supporter on Politico does not want specific people to be banned from coming into the U.S. If it starts with one group of people, chances are his policy could be used to stop all groups of people from entering into the U.S.

This is a very social changing policy because America has a rich tradition and history of opening its doors to foreigners and immigrants. Soros just believes that Trump can seriously erode this particular facet of American society and culture.

George Soros also does not like Trump’s policies on terrorism because they have a tendency to “close” America’s “open” society. Open societies allow certain freedoms and rights such as free speech, flexible structures of government and community services and the dissemination of information.
On the other hand, closed societies don’t allow people to speak out, they are usually managed with an iron fist and they do not allow outsiders to settle into their nation through immigration. To Soros and many other people; this sounds a lot like what Trump is trying to do. That is, start to make the U.S. a closed society to the world. Soros just does not want to see America go down this path.

Soros also does not believe that the U.S. should be spending more money on beefing up their military. He believes that this money could be used for other purposes that would be beneficial to the American people. Ultimately, this astute and wealthy political magnate just wants people to realize that President Trump’s policies on terrorism might not be what is best for Americans.

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Todd Lubar’s Journey to Success

Todd Lubar is a real estate mogul and respected mortgage banking investor. His success story in the two sectors is a motivation to budding young businesspersons. He commenced his career in finance and later on chose to try his hand in the real estate business. Lubar has leveraged his veteran’s eye to navigate shifts and economic difficulties that have attacked the finance and real estate industry on several occasions.

Work experience

Lubar’s first job was in finance. He was the loan originator for a leading mortgage provider known as Crestar Mortgage Corporation. While delivering his remarkable services at Crestar, he started to develop an interest in the arena of real estate. Therefore, he made a decision to balance his real estate and finance investments.

Building a long-term career

Lubar attributes his current professional expertise and success across multiple sectors to the invaluable experience he gained during his tenure at Crestar. He utilizes his perfect mastery of traditional mortgage banking to advance his real estate businesses. His position at Crestar enabled him to create connections with talented individuals in the real estate circles, including financial advisors, agents, and financial planners. By 1999, Lubar had become one of the most prominent operations management specialist and mortgage banker. Texas-headquartered Legacy Financial Group included him in its loan origination team. After six years of service at Legacy Financial Group, he secured a high-status job as the senior VP of the prominent Charter Funding. http://citrite.org/appreciating-the-illustrative-career-of-todd-lubar/

Career in the real estate sector

Lubar instituted Legendary Properties, LLC, an innovative residential development firm, in 2002. His willingness to learn and active participation in real estate ventures allowed him to build meaningful alliances with leading financial institutions. Lubar discovered commercial lending was an untapped area and moved swiftly to establish a commercial lending source called Legendary Financial, LLC. The newly formed firm operated under Legendary Properties. It handled clients such as wealthy individuals and corporations. He expanded his portfolio to include other profitable ventures such as commercial demolition and scrap metal businesses. After succeeding across different sectors, Lubar’s mission is to make the world a better place for his two lovely kids.

To learn more, visit Lubar’s Tumblr page and website at toddlubar.com.

 

 

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Fabletics Success a Pointer to a Better Way of Doing Business

Competition in the fashion industry is cutthroat. The e-marketing fashion space is dominated by Amazon, which is not your usual two pence competitor; they’re one of the most recognizable brands internationally. The American consumer satisfaction index revealed that Amazon was the most popular company in America in 2014 based on more than 70,000 interviews. Currently, it commands 20% of the online fashion market.

 

In only three years, Kate Hudson’s Fabletics has claimed a seat at the table with the big boys. Building a $250 million business in such short time is no small feat, but Kate Hudson’s has done it. They have positioned themselves as a high-value brand and using a mix of customer focused strategies, they have found success both online and in their physical stores. One strategy that is working for them is reverse showroom technique.

 

Showrooming has been a threat to many real businesses. It entails a situation where customers visit multiple online stores with the intent of researching on quality and prices and then buying where the prices are the fairest. Kate Hudson’s Fabletics has found success with reverse showroom technique because they established an online shopping website early enough that has enabled them to create effective customer relations and brand loyalty.

 

Fabletics creates a membership through a subscription that allows them to offer personalized services. As much as 50% of the people who walk into their physical stores are already members. It is not hard to believe that another 25% of the other walk-in customers become members because Kate Hudson’s online presence has enabled to them to know what their customers want which is what they stock in their physical stores.

 

Kate Hudson had done her research before she started Fabletics and she seems to realize what people want. Fabletics sells athletic and leisure clothing through its online and physical stores and relies on the information they gather from their subscribers to know the local markets and to position themselves strategically. They have been able to build customer loyalty by offering high-quality cloth wear at much lower prices than their competitors.

 

This model has worked so well for Kate Hudson’s Fabletics that they are adding more physical stores to their sixteen current ones. They have already set base in places like California, Illinois, Florida and Hawaii. Like other companies such as Warby Parker and Bonobos, Fabletics is combining high-quality products with data science among other cutting edge strategies to compete effectively with Amazon.

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Focus on Global CEO of CP & B, Lori Senecal and Her Work History

In March 2015, CP&B made an announcement that they had named Lori Senecal as their new global CEO. This was a newly created position that was to oversee CP&B’s global expansion and growth among other duties. Senecal has been heralded as a pioneer when it comes to embracing innovation, technology and invention on an international level. Her appointment showed CP&B’s wish to continue with their worldwide momentum that included winning the infinity global creative account.

Senecal’s Reaction and Experience

Lori Senecal stated that it was an honor that Chuck Porter asked her to work with him and the entire CP&B leadership team. She also expressed her eagerness to play an important role towards the global growth of the advertising agency by working well with the exceptional talent found in all the offices. Senecal has over the years in her career build up strategic partnerships, accelerated worldwide agency expansion, led a number of blue chip global accounts (Nestle, Coca-Cola and BMW) and cutting edge fresh business divisions. In her previous role as the MDC Partners network CEO, which Lori Senecal is set to retain while at CP&B, Lori worked with the leadership in various agencies that represent the greatest impact and growth within the family of the MDC Partners. As the worldwide kbs+ head, Lori managed to transform the agency from having 250 persons to over 900+ employees. It also became a worldwide firm that is highly creative and with agency business units that are highly innovative and centered on content creation, start-up investment and technology.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

Previously she was the McCann-Erickson president in the flagship office based in New York and held top positions in areas of innovation, account leadership and strategic planning. After leaving the agency, McCann-Erickson lost a number of staff and huge accounts like Verizon and Microsoft to other agencies. In 2014, she made it to the MDC Partners board and Advertising Age named her as a Woman to Watch. She has been awarded on several occasions. Lori Senecal was awarded for her incredible professional achievements at AWNY Game Changer Awards where Lori was awarded a Quantum Leap award for leadership and innovation. She has acted as the Isaac Awards’ jury chair in honoring invention in the industry and beyond.

Role as the Global CEO for CP&B

At CP&B, Lori Senecal is expected to oversee the agency’s worldwide expansion and growth. She will be in charge of managing the coordination of the firm’s international offices (9 in total). Lori will also be in charge of furthering the firm’s global development.

Find more about Lori Senecal on The Drum
Read more blogs about Lori Senecal on on WSJ.com

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Mike Baur Advancing Entrepreneurship in Switzerland

The American concept of business is changing radically. The American economy is transitioning from a producer economy to a service oriented economy. Manufacturing jobs were once the blood of the economy but have been reduced in numbers or outsourced. This does not mean that all American workers will be employed at Pizza Hut or Burger King, but we may have to work in the newly formed businesses of the American service economy. There are still opportunities for success but do not think about manufacturing anything but instead, think of offering a service.

For American workers who are not aware of the business demands of the Internet and social media communication, it is time to join the third millennium. Think of it this way, consider the housing market. A new house is a product, but it includes a majority of persons providing services: plumbing, framing, carpentry, roofing, and a myriad of installers. Doctors, lawyers, dentists, veterinarians all provide important services to their communities. There is space for the new American business person, but that individual must think in terms of services and not products.

In Switzerland, Mike Baur is offering his assistance to young entrepreneurs for the development of their social media communication and related ideas. Baur offers financial aid, training, and a business environment to those who have assembled a team and want to market their concepts. This type of entrepreneurial assistance is a new concept and Baur represents the new businessman, a more casual, intelligent, less structured than the past concepts forged in the United States of America by tycoons and magnates who controlled industries and ruled them with a firm hand. This hierarchy is seen on Wall Street where a conservative multi-tiered system is hard at work separating staff, agents, and brokers by their positions within the firm. It is important to remember that Wall Street is a service industry.

Mike Baur offers his concept of funding, business education and a physical office to those who have shown great ideas for the future. It is somewhat like the relationship between George Westinghouse and Nikola Tesla. Baur offers help, and when an entrepreneur has a brilliant idea come to fruition, then Baur is in line to see profit from his investment.

Baur has the right idea with his Swiss Startup Factory, and his ideas embody an ethical humanitarianism. The concept of the Swiss Startup Factory is a fine idea and will advance the human condition as it relates to business in the world.

Source: Swiss Startup Factory (SSUF) – Startup Accelerator

 

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Goldenberg’s Latest Company, JustFab, Another Hit

Membership retail is a very quickly growing industry. Adam Goldenberg saw this trend all the way back in 2010 when he founded his latest successful business venture, JustFab. JustFab is a VIP membership company that revolves around fashion and clothing.

Customers that are members have access to the latest fashion trends when it comes to both clothing and fashion accessories. Customers that are members pay a membership fee and then have access to huge savings on clothing on latimes.com. Some of the clothing is up o %30 off. This can mean huge savings to someone who shops a lot and uses the service often. In fact, the membership fee can even pay for itself through the savings in a lot of cases.

This is a business model that the Los Angeles CEO phenomenon has brought to the fashion world. He has partnered with many of the most popular brands online. Goldenberg is especially known to have great partnerships with huge e-commerce based clothing companies like Fabletics, the Kate Hudson owned daily athletic wear company.

Read more: 3 LA CEOs you need to know now: Adam Goldenberg, JustFab

Goldenberg hasn’t just used his great idea of a membership-based fashion company to make JustFab a quick success. He has a lot of experience as a winning CEO. He has applied knowledge that Goldenberg has gained from his previous ventures to his latest company to make it a huge success. JustFab actually received over $50 million in funding just last year on top of its success in regards to sales.

The first thing that Goldenberg understands about running a successful company is the value of metrics on matrixpartners.com. One of the best aspects of Goldenberg’s style when it comes to metrics when uses them is how quickly he reacts to them. He is not afraid to trust information and numbers that he is given in order to make a quick decision and help his company increase growth or prevent losses. He also understands how important it is to hire the right people to work for your company. Employees are a businesses’ greatest asset. Goldenberg is known as a great recognizer of talent.

Adam Goldenberg first burst on the scene in the LA business community with Gamer’s Alliance. This company was a network for gamers. It was way ahead of its time in the late 1990s. He ran the company until 1999 until he sold it off. He then started an internet branding company that he ran until 2010. He has learned from his past successes and mistakes with his previous companies to make JustFab a hit.

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