Category Archives: Developing Businesses

Duda Melzer: Championing for Family-owned Businesses

Family-owned businesses such as the Brazilian media conglomerate, Grupo RBS, are steeped in longstanding histories that are reflective of the family traditions and culture. Their strong culture background gives them an edge when it comes to leadership transition. However, strong culture and smooth leadership transition are not guarantees for success. Leaders of such entities such as Eduardo ‘Duda Mary’ Sirotsky Melzer have to make strategic decisions while drawing from their vast experience and academic background to steer such entities to financial and operational success. However, he first sharpened his skills in various companies where he held different management positions with significant success.

Career and Education History

In a report by Acaert, before taking over as the president and chairman of board of directors at Grupo RBS, Duda Melzer gained experience working as a consultant at Booz Allen & Hamilton in 2001 followed by a brief spell as a senior financial analyst at Delphi Corporation. He also worked at BoxTop Media before finally joining Grupo RBS in 2004 as its director general tasked with overseeing the company’s domestic market. Eduardo Sirotsky Melzer also has a strong background following his graduation from Harvard University with a Master of Business Administration degree. In 1988, he graduated from PUCRS with Business Administration degree.

Award-winning Entrepreneurship and Management

According to Globo, Duda Melzer’s meteoric rise through the ranks of Grupo RBS to become the company’s president and chairman has also coincided with his rise as a reputable entrepreneur. He founded e.Bricks Digital where he is currently serving as the chairman. He is also a partner Ventures and one of the investors in e.Bricks. His excellent entrepreneurial track record was feted in 2015 with an Ernest & Young Entrepreneur of the Year in the family business category. The same year, he was awarded the Merit in Management Award in the private sector category. In 2015, he was included in the Cambridge Institute for Family Enterprise.

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