Category Archives: Fashion Industry

Fabletics Is Proving They Know What They Are Doing In The Athletic Wear Business

Starting a business is difficult and starting a business online is that much more difficult. When you open a shop or business on the internet, there are hundreds of more stores just like your own. Finding a way to make your business stand out against the rest is what is going to make you or break you.

 

A business that mastered the way to bring in people to their business is Fabletics. The membership type of clothing store has become quite trendy since opening in 2013. The clothing membership business came to mind when people looked around the gym and seen nothing but black yoga pants. All the women in the gyms were wearing plain, unstylish clothes to work out in.

 

Fabletics with the help of Kate Hudson was inspired to make that change. The athletic wear that the women are now buying to go to the gym are patterns, floral, trendy and stylish. The various different types of athletic wear make it so that women of all sizes and ages feel good walking into the gym.

 

The membership type clothing line has people coming from all over to purchase the clothes. Each month you will receive a shipment with a new workout outfit inside. The clothes will be sent based on the lifestyle quiz you take. The quiz will help to determine which outfits are best for you and what ones to avoid.

 

When you are shopping for new workout gear, if you take your children to workout with you or they participate in working out with you, the FabKids line is great for making them feel good at the same time.

 

For Kate Hudson, it was a no brainer for her when she was approached to become the spokesperson for the brand. Kate spends a good amount of time each day working out. She wanted to help women feel better about themselves when they are in the gym. Not only did she want to help others feel better about themselves, she wanted to help bring style into the gym. Before Fabletics, the gyms were filled with members who had a limited number of style choices to work out in. Now, the gym is full of people who want to look good while working out and that can wear their workout gear to more places than just to the gym. That was another reason that Kate Hudson wanted in on the deal. She still maintains an active role within the company.

How Fabletics Got Over Thirty Thousand Reviews On Trust Pilot

A lot of successful brands are now realizing just how powerful online reviews can be and how they can boost their revenue and sales by tremendous amounts. Just take a look at Fabletics. Fabletics launched in 2013, but experienced a two hundred percent growth rate since then.

 

Online reviews push your website up in the search results. Two studies done by Moz and The Local SEO Guide showed that positive reviews significantly increase your online rankings. This is true if you want to get results in Google, but it is also true if you want your product to rank high on sites such as Amazon, Walmart, and Target.

 

There are so many ways to get online reviews these days. There are over twenty five million devices that have the Yelp app installed. Trustpilot has more than thirty million reviews of one hundred and sixty thousand businesses around the world. Twenty thousand new reviewers come to Trust Pilot every day. You can put reviews and testimonials on your own site. You can get them on Facebook and Google, where you can set up profiles.

 

Fabletics has over thirty thousand reviews on Trustpilot alone. According to Shawn Gold, who is the director of corporate marketing at Fabletics and its parent company, its growth rate of over two hundred percent is due to its emphasis on leveraging the power of the crowd.

 

Fabletics has over one million current members who are active paying subscribers. This is also due to their leveraging the power of the crowd. One of the benefits of having online reviews that are positive in nature is that people will see that you are popular and well liked. When they see that, they are much more likely to be satisfied with your service and buy from you again.

 

In addition, online reviews help bring you new customers. After all, when someone sees a positive review of your product, they will be likely to go to the next step and make the purchase. In fact, seventy six percent of people said that an online review helps push them towards that next step. A study shows that including testimonials on your landing page can increase conversions by seventeen percent.

 

Reviews are now a commonplace feature that all businesses seem to be using. In fact, around three quarters of the top brands said that they are leveraging the power of the crowd by including reviews on their website.

 

Reviews are trusted by a lot of people. A study showed that eighty four percent of people trusted reviews online as much as they trusted a recommendation from a family or friend. People search for these reviews at least once a month.

 

Kate Hudson was the star of the Almost Famous film. Now, she has brought Fabletics to the great business it now is. She has been on board from the beginning, coming up with new ways to please customers. With her help, Fabletics was able to get a top rating from the BBB and many positive reviews.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

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Kate Hudson’s Fabletics Pushing Amazon Off the Top Perch

Amazon has been sitting for years in that top perch in the fashion e-commerce market because none of the other competitors have what it takes to give them a real run for the money. Even with thousands of competitors fighting for every dollar, Amazon is pulling in 20 percent of all the sales in this space without any trouble. Things may be changing however, as Kate Hudson’s Fabletics has been gaining some serious ground on the clothing retail giant. In a little under three years, Kate Hudson’s Fabletics has sold $250 million of women’s workout apparel, and things only appear to be getting started.

 

Taking a much closer look at this athleisure brand, we discover that the success is coming from places one not expect. The obvious places you would think are responsible for the sudden growth would be a celebrity endorsement and high-quality, but the simple answer comes from reverse showrooming and multiple membership perks. Too be able to wrap your head around these two different aspects of the sales foundation, we have to drive to the local Fabletics store in your mall. The customers in this retail setting are all trying on everything throughout the store, taking a lifestyle quiz, even window-shopping without any sales associates pressuring them to make a purchase.

 

The secret to how Hudson’s Fabletics has become a force in the fashion e-commerce market all comes down to what is happening inside the website. Now since the shoppers have been walking around the retail store and trying on everything they can get their hands on, those items are uploaded to the member’s account online, basically allowing them to continue shopping whenever they have the time. Not only is this a more relaxed way to shop, the online inventory is tremendous compared to what is inside the mall.

 

As you can see, this is not your everyday women’s shopping experience. Add into the mix that these women also receive free shipping for the online orders, help from a shopping assistant at Fabletics, and discounts on all the workout apparel both online and in the retail shops. The number of new shoppers who are becoming loyal customers at Kate Hudson’s Fabletics has been growing steadily these last three years. If the numbers in sales continue to soar, then it might be true that this workout clothing company does have what it takes to knock Amazon from their perch.

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Top Reasons Why Fabletics is So Successful

Of course, every athlete and every female sports-lover have already heard of the fitness apparels company Fabletics, but did you know that Fabletics is an empire built from the ground and was able to raise more than $200 million in three years. That milestone is a tremendous achievement for the world of e-commerce, but how did Kate Hudson, the creator of the brand, achieve such success?

 

To understand with objectiveness how Kate Hudson made Fabletics the leading brand in the fitness industry, one has to analyze far back to the creation of the firm and the ideas that Kate and her team of administrators had to make the brand stand out. Among these ideas, Kate Hudson applied a technique called “Reverse Showroom,” which was a complete innovation in the world of marketing and something no one had used before Kate. Another important note is that Fabletics started out as an online brand before any real physical store was put in place, which means that it already conquered much of the e-commerce before it even existed in shopping malls or street shops.

 

Mixing fashion, practicality and a customer-centered subscription system, Fabletics became a hit after one year of existence, taking over the sales numbers of Amazon more than any other apparels company at the time. The practicality of being able to buy quality clothes through one of the most famous online stores, Amazon, was a big hit for sport-lovers and something that was missing in the market, but no one, except Hudson, saw the potential.

 

Fabletics has that energizing feel of using something that pushes the individual’s personality. Because of their extreme variety of colors, styles, matching sets and tissues, the clothes that Fabletics sells are selling the person’s image and individuality, which is another reason why the brand became so successful in a matter of months.

 

Kate Hudson spoke in an interview more about the process of creating her startup and how she thinks she was able to make it so successful.

 

According to the very young entrepreneur, one of the things that led Fabletics to a triumphing position was her timing in finding a market opportunity that no one else was filling. The Fitness clothing also called “activewear,” was often time expensive and not of a very good quality or variety, meaning that it was that or nothing else. Kate Hudson broke that pattern.

 

“Be creative and do not fear to make bets” is another tip that the young businesswoman would say to people wanting to start their businesses. Because people will never be sure of what will be successful and what won’t, which is natural, some bets have to be made to risk what everybody else didn’t.

 

The last tip? Find inspiration and begin working on your ideas right now. The world wants those who create and not those who have good ideas in the paper. Make things happen.

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How Kate Hudson’s Fabletics Is Beating Out Amazon

Launched in 2013, Fabletics is the brainchild of movie star Kate Hudson. Fabletics is an athletic apparel e-commerce brand that has taken the fashion world by storm thanks to Hudson’s consistently innovative ideas. The company, now worth over $250 million, continues to take bold risks that demonstrate Hudson’s deep understanding of today’s fashion consumers.

 

The company follows a subscription service business model. When you log onto the Fabletics website, you are greeted by an enormous variety of athletic apparel in various colors, styles and patterns. Anyone can purchase clothes from the website but customers are heavily encouraged to sign up for the VIP membership program in order to experience online shopping in a totally new and convenient way.

 

The VIP membership program allows subscribers to receive a brand new workout outfit that is shipped straight to their door each month. The cost is a monthly fee of $49.95 and shipping is free. First-time subscribers receive their first outfit for half the price.

 

Instead of having to browse through endless products, Fabletics selects the outfit for the subscriber. By giving subscribers a survey to fill out that asks them questions about their fashion tastes and workout preferences, the company is able to determine what type of workout clothes each subscriber would like best. For women who frequently exercise and are always looking for new athletic apparel, this is an extremely convenient way to shop.

 

When Teri Hutcheon of afoodiestaysfit.com received her first Fabletics outfit, she couldn’t believe the value of the membership program. For such an affordable price, the clothes are the real deal. The outfit that arrived matched her personal style perfectly and she noticed that the clothes are built to last. She noted that the high-performance fabrics can endure strenuous workout routines and the colors don’t fade after several washes.

 

About a year ago, Hudson took a bold risk by launching a handful of brick-and-mortar stores throughout the United States. While many online retailers are unwilling to invest in physical stores, Hudson had an innovative idea in mind. Instead of opening the stores to provide new revenue alongside the revenue the company gets from online retail, she aimed to use the stores as a way to get more VIP subscribers online. This strategy is known as the “reverse showroom” and has been successfully implemented by Apple.

 

When customers try on clothes in a Fabletics store, the items they select end up in their online shopping cart. While in the stores, customers are urged to try out the VIP membership program. While 35 percent of customers who walk into a Fabletics store are already VIP members, about 25 percent of first-time customers sign up for the program before leaving the store.

 

This strategy is highly effective because it targets the type of customers who want to see items in person before committing to a monthly subscription. Because Fabletics products are made with quality materials, Hudson knows that customers will find the membership program offer irresistible.

 

The strategy has proven highly effective. Fabletics revenue has beaten out that of Amazon’s fashion department which is no easy task. Hudson now plans to launch several more stores around the globe over the next five years.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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Fabletics Success a Pointer to a Better Way of Doing Business

Competition in the fashion industry is cutthroat. The e-marketing fashion space is dominated by Amazon, which is not your usual two pence competitor; they’re one of the most recognizable brands internationally. The American consumer satisfaction index revealed that Amazon was the most popular company in America in 2014 based on more than 70,000 interviews. Currently, it commands 20% of the online fashion market.

 

In only three years, Kate Hudson’s Fabletics has claimed a seat at the table with the big boys. Building a $250 million business in such short time is no small feat, but Kate Hudson’s has done it. They have positioned themselves as a high-value brand and using a mix of customer focused strategies, they have found success both online and in their physical stores. One strategy that is working for them is reverse showroom technique.

 

Showrooming has been a threat to many real businesses. It entails a situation where customers visit multiple online stores with the intent of researching on quality and prices and then buying where the prices are the fairest. Kate Hudson’s Fabletics has found success with reverse showroom technique because they established an online shopping website early enough that has enabled them to create effective customer relations and brand loyalty.

 

Fabletics creates a membership through a subscription that allows them to offer personalized services. As much as 50% of the people who walk into their physical stores are already members. It is not hard to believe that another 25% of the other walk-in customers become members because Kate Hudson’s online presence has enabled to them to know what their customers want which is what they stock in their physical stores.

 

Kate Hudson had done her research before she started Fabletics and she seems to realize what people want. Fabletics sells athletic and leisure clothing through its online and physical stores and relies on the information they gather from their subscribers to know the local markets and to position themselves strategically. They have been able to build customer loyalty by offering high-quality cloth wear at much lower prices than their competitors.

 

This model has worked so well for Kate Hudson’s Fabletics that they are adding more physical stores to their sixteen current ones. They have already set base in places like California, Illinois, Florida and Hawaii. Like other companies such as Warby Parker and Bonobos, Fabletics is combining high-quality products with data science among other cutting edge strategies to compete effectively with Amazon.

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Kate Hudson Puts The Fashion In Active Wear; More Fabletics Stores Planned

You can thank actress Kate Hudson for making women’s active wear suddenly the coolest thing around. Her Fabletics online subscription retailer has added the pretty star’s signature stamp on every piece. Kate Hudson is known for her casual chic style on and off the red carpet, and when it comes to work-out gear, she also keeps it comfy and fashionable.

The star co-founded the Fabletics company with business partners Adam Goldenberg and Don Ressler in 2013. In just that brief time, the brand has sky-rocketed in popularity, adding more than one million VIP members to its active wear community. In addition, the crew brought aboard IPO expert Todd Tappin as the company’s new chief financial officer. The little California start-up that could, is planning to go public soon.

Fabletics sells colorful and trendy-patterned leggings, tanks, tees, yoga pants, dresses and swimsuits via a subscription member service. It’s a personalized shopping experience based on a member’s work-out gear preferences, and VIPs get all the fine perks available: 40-50% off retail prices, free shipping on order over $49, earning reward points for free gear. When you join, your first outfit is $25 with free shipping, and fans can shop Kate Hudson’s closet every month to copy her style.

The brand is expanding in a major way, too, and not solely in e-commerce. According to Racked.com, Fabletics is branching out with plans to build up to 100 brick and mortar retail stores within the next five years. Shoppers will be encouraged to sign up for VIP membership and will now be able to try the clothing on in person and feel its quality.

Kate Hudson really leads an active, healthy lifestyle with her two young sons off the red carpet on Consumerist. The Fabletics mantra is “Live your passion,” and the star hopes she is inspiring women to do just that. Active wear has become a big player in women’s lives around the world, and Kate Hudson believes women should wear comfy, figure flattering leisure wear 24/7. Her Fabletics fashion can go from morning to night and everywhere in between. Even the brand’s new collection of dresses are ideal for hanging out in on a date.

Best of all, Fabletics makes affordable active wear that features fit and function on fabletics.ca. You don’t have to be training for a triathlon to wear Fabletics pieces. Maybe you’re sweating in the gym or running around after your kids. Whatever mission you’re on, Fabletics has the perfect active wear top or bottom to do it in.

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Adam Goldenberg Is Helping Run The JustFab Juggernaut

Adam Goldenberg and his partner in business Don Ressler are actually the co-Ceo’s of JustFab, but Adam Goldenberg started out in finance. He was one of the young bucks who was able to get into the fashion world pretty easily because he had the skills to help fashion companies make money. He is running JustFab with Don Ressler because they are splitting duties with other companies, and he is giving direction to JustFab that is making it easy for women to shop online. Shopping online got a lot easier when Adam Goldenberg started helping JustFab come out of its shell.

The shell that JustFab was in is the Internet. There are a lot of women who are going to shop on JustFab because they saw the marketing for the site, and these women find out that they can buy anything they want. A whole wardrobe is pretty easy to buy in this one place, and that is down to how Adam Goldenberg set up the company’s finances. The company is able to give women their clothes, their shoes and jewelry that will make them look really nice. A whole outfit can come in the mail, and then women get inspired before coming back to buy more. Source: http://vator.tv/person/adam-goldenberg

Don Ressler brought Adam Goldenberg onto JustFab because he knew that the two of them together could make the company really popular among women. They have been leading the company in a lot of forthright advertising that literally shows everything a woman can buy on the site, and they are pushing volume through the roof at the site with their plan. Adam Goldenberg has the financial knowledge to make the big catalog affordable, and he is getting groomed to keep climbing the ladder.

Everyone who loves to shop has probably heard of JustFab already. It is a really big website that is helping women make sure they look good, and it is run by two men who know the fashion business on businessoffashion.com. Adam Goldenberg has been in it since he was a teenager, and now he is leading the clothing website that everyone wishes they started.

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What Wen by Chaz is Really about

For any girl who is a hair enthusiast, it is important to stay on top of all the new trends. One of those new trends is Wen by Chaz, it is a new, natural hair care product that works well for any hair type. Emily McClure who is a fashion blogger took to social media after her experience with Wen by Chaz to let bloggers know how she felt about the hair care line.

After just three days of using the Amazon available product she noticed that her hair stayed smooth and shiny throughout the day, she was very impressed because her hair often gets flat by the end of the day, but with Wen it did not. Emily found that it was really easy to style her hair after using Wen hair care products and they did not weigh down her hair at all.

Overall, Emily was very pleased with the product and would recommend it to her friends and family. She found it kept her hair looking shiny throughout the day which is often hard to achieve with other shampoos and conditioners. She said that Wen is an especially good product for those who have thinner hair because it gives you body and shine. If you want a little extra shine in your hair Wen by Chaz is the way to go! See, http://www.wenhaircare.com/ for more info. Also, Wen has a YouTube channel, check it out as well.

 

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JustFab Continues to Grow

JustFab continues to grow its online business, the company sells yoga pants,handbags,and shoes to over two million people according to the Los Angeles Times. It is a subscription based company that is behind brands like ShoeDazzle and Fabletics.

Recently these type of companies have lost sales and many have been sold. JustFab is surviving after it became more well known due to a fundraising effort two years ago that made the company worth $1 million. In 2016, it made a profit the first quarter.

It is projected that the company will make $650 million this year. Co-founder Adam Goldenberg says that JustFab is on the right track for growth. They plan to make a name change that will be announced in August. Todd Tappin was brought on as a financial officer fueling speculation that the company may go public.

Goldenberg said given the amount of funding they have it is most likely they will eventually go public. JustFab has expanded its line to children’s clothing, and active wear. Members can shop at the beginning of each month from their entire inventory. They never send the customer something that they did not pick out. They are billed $39.95 each month.

To clarify their subscription process so customers are clear on how it works they have added videos and a customer service staff. Shoppers enjoy savings and the company designs its own products working with factories around the world.

JustFab has several designers that work on individual products for five companies they have. They produce their own commercials and product photos. In 2016, JustFab spent over $1 million in advertising. They have recently added a sample room.

The company has been featured in many well known magazines like Style Watch, Woman’s Day, Redbook, InStyle, Family Circle, and Good Housekeeping. Many women celebrities and models wear their line of shoes and clothing.

Reference: http://www.latimes.com/business/la-fi-justfab-subscription-20160629-snap-story.html

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