Category Archives: Music Entertainment

The Lady behind the Label: Desiree Perez

Today, female executives are reaching new strides by leading the way in the predominantly male-led music industry. Billboard’s 2017 has highlighted powerful women that take the entertainment market to new heights. Top exec Desiree Perez stands out on that list! Ms. Perez, also known as Dez Perez, is COO of Roc Nation-the illustrious music and entertainment company founded by Shawn Carter, aka Jay-Z. Ms. Perez was on-boarded in 2009. She took on a role to elevate the brand and set it apart from the rest. The brand is no stranger to Ms. Perez, as she assisted Jay-Z with enterprise expansion over the past 22 years. Currently, she pioneers all Roc Nation’s publishing and label initiatives. In short, the influential COO heads daily operations, creates and actualizes tour promotions while raising the company and shareholder profits. Desiree Perez, although a very private individual, has been known to maneuver a boardroom like nobody’s business. She is vital in ROC Nations multi-million dollar high-pressure negotiations. The clever COO engineered a $2 million deal between Sprint and TIDAL, Roc Nation’s streaming services. Sprint’s investment with TIDAL was announced in January 2017. The well-publicized agreement paid off five months later as Jay-Z released album 4:44. Sprint sponsored the album, issuing 1 million complimentary downloads. The album reached a platinum plateau before its official release date. The project accrued 600,000 equal to album units, establishing this strategy as the King of the Hill of marketing campaigns. As of April, equity partner Live Nation signed on with Jay-Z, committing to a long-term $200 million tour collaboration. The 4:44 Tour has experienced 21% greater average gross sales than 2013’s Magna Carter Tour. Multitudes of success have transpired since trailblazer Dez Perez got in front of infamous music label Roc Nation.

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Clayton Hudson and Breathtaking Live Music Performances

Clay Hutson is a professional automation operator. His first name “Clay” is short for Clayton. The people who know him refer to him by both names. Hutson is a big fan of Kinesys Elevation 1+. This is a system that focuses on hoist control. It assists people who don’t want to have to worry about significant cabling. It gives numerous controllers and motors the ability to work alongside sole data and power cables, too. Hutson has many wondrous things to say about Kinesys. He states that it provides him with motions that he can trust. He loves how accurate they always are. Hutson states that he has zero problems with use of this system.


Hutson has given his time and talents to live shows for many famed musical performers. He has great familiarity with Maxwell, a soul singer who has been making audiences smile since back in the nineties. Maxwell is so popular that he’s even earned a Grammy Award for his work in music. Hutson strives to provide Maxwell with live shows that are solid and dependable in quality no matter what. He utilizes a console that’s called SD7 to accommodate Maxwell’s live show requirements well. Hutson expressed that he never has any option but to turn to the SD7. He believes that different consoles simply don’t have what it takes. Hutson indicates that the SD7 comes with zero restrictions. It offers headroom that’s a cut above the rest. Its sound is clear and notable as well.


There are many people on the planet who appreciate music. These people often are happy listening to their favorite artists’ recordings. They sometimes make the decision to go after careers as musicians themselves. There are also people like Clay Hutson out there. He didn’t take either path. He decided to go after a lifestyle as a sought after live sound engineer. He brings a lot of production management expertise to the table, too. His comprehension of cutting-edge audio concepts is unrivaled. He’s always learning about innovative and contemporary live music audio approaches and practices. He’s constantly making them part of his live shows, too. The artists he works with appreciate him for that.


Hutson’s options in services cover many different needs. He’s a diligent show producer who knows everything about intricate and detail-oriented musical events. He specializes in rigging, logistics matters, production design, engineering supervision and more, too. His proficiency is breathtaking. Learn more: