Category Archives: Music

The Lady behind the Label: Desiree Perez

Today, female executives are reaching new strides by leading the way in the predominantly male-led music industry. Billboard’s 2017 has highlighted powerful women that take the entertainment market to new heights. Top exec Desiree Perez stands out on that list! Ms. Perez, also known as Dez Perez, is COO of Roc Nation-the illustrious music and entertainment company founded by Shawn Carter, aka Jay-Z. Ms. Perez was on-boarded in 2009. She took on a role to elevate the brand and set it apart from the rest. The brand is no stranger to Ms. Perez, as she assisted Jay-Z with enterprise expansion over the past 22 years. Currently, she pioneers all Roc Nation’s publishing and label initiatives. In short, the influential COO heads daily operations, creates and actualizes tour promotions while raising the company and shareholder profits. Desiree Perez, although a very private individual, has been known to maneuver a boardroom like nobody’s business. She is vital in ROC Nations multi-million dollar high-pressure negotiations. The clever COO engineered a $2 million deal between Sprint and TIDAL, Roc Nation’s streaming services. Sprint’s investment with TIDAL was announced in January 2017. The well-publicized agreement paid off five months later as Jay-Z released album 4:44. Sprint sponsored the album, issuing 1 million complimentary downloads. The album reached a platinum plateau before its official release date. The project accrued 600,000 equal to album units, establishing this strategy as the King of the Hill of marketing campaigns. As of April, equity partner Live Nation signed on with Jay-Z, committing to a long-term $200 million tour collaboration. The 4:44 Tour has experienced 21% greater average gross sales than 2013’s Magna Carter Tour. Multitudes of success have transpired since trailblazer Dez Perez got in front of infamous music label Roc Nation.

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Everything You Need to Know about Norka Martinez Luque

Norka (born Norka Dubrazka Soraya Martinez Luque on February 7, 1985, in Caracas, Venezuela) is an upcoming pop star and dancer, best known for her hit single “Milagro.” She was nominated for the 2011 Premio Lo Nuestro Awards in the Best Female Pop Artist category. Since she started professional singing in 2008, this beautiful Venezuelan has released several hits.


Early life and education

s indicated above, Luque was born in Caracas and spent most of her early life there. She discovered her love for music at a young age and even took part in several junior singing competitions. Some of the notable competitions that she participated in include “The Golden Voice” and the “Festival of Gaitas” which is a Latin folk music contest.

Martinez also attended arts related classes such as voice training, piano, flamenco, and ballet training. With the unconditional support of her parents, Norka was able to acquire skills in the above arts lessons while also pursuing her academic studies. When she graduated from high school, she traveled to France to further her academic education. She took a business related course (business administration) which she studied for four years.


What she did to keep in touch with her music ambitions as a student

Norka Martinez did not entirely forget about music even while at school. In the evenings she would dance in French nightclubs. Additionally, she joined a band by the name Bad Moon Rising as a soloist. With this band, she learned a lot of things concerning the music industry. She also got the chance to meet professionals (big artist, producers, and songwriters) in the European music community.


Decision to venture into professional singing

After graduating from the French business school, Luque moved to Monaco in search of a business related job. She was able to secure a job in the banking sector of this small city-state. Unfortunately, Martinez found the job boring; she felt that the job did not give her a chance to be creative.

That was when the idea of becoming a professional singer struck her mind. She packed her bags and moved to the United States to make music professionally. Like with most beginners, Luque found the journey quite challenging. According to her profile, she started off as a dancer in a club in the Miami region.

Her movements in Miami enabled her to meet the businessman and producer Emilio Estefan. Mr. Estefan changed her life. To find out more about Ms. Martinez, go here.