Category Archives: Tourism Industry

Guilherme Paulus- The Brains Behind CVC

When he was just seventeen Guilherme Paulus was faced with the sobering realization that despite his best efforts his parents could not afford to take him to med school. This had always been his dream, and he had worked so hard to see it come to fruition, but at that moment he had to accept that truth.

Following this realization, Guilherme Paulus would take on an internship at IBM. During this period, he learned a lot and was lucky enough to work in various departments which exposed him to the world of computing and mathematics and by the time his internship was over he had made up his mind that he would never work in that field again. It was not simply meant for him. He then found a job at Casa Faro, this was an airfare salesman job and involved a bit of traveling and convincing clients on why to choose their product. This was a job that Guilherme Paulus enjoyed and from that point on he knew he had found his industry. During one of those trips, he met a deputy by the name Carlos Vicente Cerchiari. The businessman had an idea of starting a travel agency and at the time despite not having any money to invest in Paulus knew that it would be something he would be interested in. His was simply a matter of providing the expertise and time to earn his fare share of the company. This went on for a number of years, but after the fourth year Carlos Vicente Cerchiari left, and Guilherme Paulus was left as the sole owner of CVC Brasil Operadora e Agência de Viagens S.A.

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Over the years CVC Brasil Operadora e Agência de Viagens S.A. has grown to become the largest tour operator in Brazil thanks to Paulus leadership. The road has however not been smooth as the company struggled a lot during the first nine years. During this time a lack of clients and restrictive government policies saw him almost close the business. His persistence would, however, pay off when he started attracting corporate clients who continue to be part of his customers to date.