Nathaniel Ru is definitely an innovator that has proven that eating healthy can be fun. Sweetgreen is the restaurant that he has created, and he has become well known in schools. He has also been able to build an audience of consumers that are interested in music as well. He has been able to do this with the Sweetgreen Music Festival. It appears that Nathaniel Ru has targeted the youth because this is the generation that is most in need of a healthy alternative to fast food.
In America there are a lot of reports about obesity with young kids because many younger children are not very active. They have become a videogame and smartphone nation of children that spend a lot of time seated. When this is coupled with a bad diet of double cheeseburgers, pizzas and carbonated sodas it becomes obvious that this is a roadmap to obesity and a plethora of health problems. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA
Nathaniel Ru obviously isn’t going to save the world with Sweetgreen, but the fact that he wants to get farmers involved is a great first step towards a better menu for young adults. There is also a great marketing campaign that’s going on through technology that makes this company even more attractive. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
It would be difficult for Nathaniel Ru to promote Sweetgreen if he wasn’t connecting to the youth through the technology that they have become accustomed to. He’s doing this and that is why he made sure that Sweetgreen would have an app that would make ordering much easier. This is definitely a vital part of the success of this franchise because many young adults are impatient. The lines are getting long at the Sweetgreen restaurants because this is one of the few healthy alternatives. People that get the chance to order online through their app will have access to a better pick up experience because they don’t have to wait in the long lines.
Nathaniel Ru has also captivated the youth by staying on top of innovations. He came up with the concept of a cashless restaurant for one of the Sweetgreen spots, and many of the young adults that are only carrying plastic in the form of credit or debit cards are pleased with this. Many of them will embrace this because it makes their eating environment safer. No one is looking to rob a cashless restaurant so safety is increased.