A New Face Of War: Seige Of The Balancing Trubaco

In the Middle Ages, the Trubaco, or more specifically, the balancing Trubaco, made its debut on the battlefield as a terrifying siege weapon. The counterweight design of the balancing Trubaco’s firing mechanism, which gives the weapon it’s name, was used to collapse fortress walls, and rain fire balls onto the enemy. Below, we’ll take a deeper look at this ancient war machine that changed how battles were won and lost forever more.

The Design and Functionality of the Balancing Trubaco

The balancing Trubaco essentially consists of five parts: the beam, frame, counterweight, and guide chute. The frame acts as a support for the counterweight which drops the shorter end of the Trubaco’s beam, launching the projectile toward the enemy. The larger the counterweight, the stronger the projectile’s launch. In addition to boulders and flaming materials, disease ridden corpses and feces we’re also used as projectiles, making the Trubaco the world’s first germ warfare weapon.

The History of the Balancing Trubaco

Know more commonly as the Trebuchet to the French and English militaries, the balancing Trubaco began as the traction Trebuchet in China in the 4th century on redetrabuco.com.br. These early Trubaco’s were man powered, and used ropes attached to the end of the Trubaco’s shorter beam. Due to the unwieldiness and extreme man power needed, the traction Trebuchets were quickly abandoned for the emerging counterweight Trubaco.

The first accounts of the counterweight Trubaco on the battlefield come from the 12th century, during the conquests of Saladin according to banco.bradesco. The warrior Sultan even installed protective Trubaco’s on his palace towers in what may be the first case of anti-projectile defense in early warfare. However, It is thought that the true origins of the balancing Trubaco can be attributed to Byzantine Emperor Alexios I Komnenos who, when visited by allying crusaders, was said to have developed devastating and unconventional heavy artillery.

The Rise of the Balancing Trubaco

By the mid-twelfth century, balancing Trubacos were being used heavily throughout the battles of the crusades. The counterweight weapons were such an asset to waring armies that some were even given names. Two of Phillip the second’s Trubacos were dubbed ‘God’s Stone-Thrower’ and ‘Bad Neighbor,’ while a giant Trubaco was ordered to be developed by Edward Longshanks for the English Army known as ‘Warwolf.’

With the rise of gunpowder, and cannons, the Trubaco was slowly phased out of combat with the notable exception of Spanish conquistador Hernan Cortes’ siege of Tenochtitlan, the Aztec capital, in 1521 according to priberam.pt. It is thought that the Trubaco’s use is due to Cortes’ lack of sufficient gunfire. However, the first projectile that the Trubaco attempted to fire landed on the Trubaco itself, obliterating the war machine.

Learn more about Trabuco: http://www.dicionarioinformal.com.br/trabuco/

How Fabletics Got Over Thirty Thousand Reviews On Trust Pilot

A lot of successful brands are now realizing just how powerful online reviews can be and how they can boost their revenue and sales by tremendous amounts. Just take a look at Fabletics. Fabletics launched in 2013, but experienced a two hundred percent growth rate since then.


Online reviews push your website up in the search results. Two studies done by Moz and The Local SEO Guide showed that positive reviews significantly increase your online rankings. This is true if you want to get results in Google, but it is also true if you want your product to rank high on sites such as Amazon, Walmart, and Target.


There are so many ways to get online reviews these days. There are over twenty five million devices that have the Yelp app installed. Trustpilot has more than thirty million reviews of one hundred and sixty thousand businesses around the world. Twenty thousand new reviewers come to Trust Pilot every day. You can put reviews and testimonials on your own site. You can get them on Facebook and Google, where you can set up profiles.


Fabletics has over thirty thousand reviews on Trustpilot alone. According to Shawn Gold, who is the director of corporate marketing at Fabletics and its parent company, its growth rate of over two hundred percent is due to its emphasis on leveraging the power of the crowd.


Fabletics has over one million current members who are active paying subscribers. This is also due to their leveraging the power of the crowd. One of the benefits of having online reviews that are positive in nature is that people will see that you are popular and well liked. When they see that, they are much more likely to be satisfied with your service and buy from you again.


In addition, online reviews help bring you new customers. After all, when someone sees a positive review of your product, they will be likely to go to the next step and make the purchase. In fact, seventy six percent of people said that an online review helps push them towards that next step. A study shows that including testimonials on your landing page can increase conversions by seventeen percent.


Reviews are now a commonplace feature that all businesses seem to be using. In fact, around three quarters of the top brands said that they are leveraging the power of the crowd by including reviews on their website.


Reviews are trusted by a lot of people. A study showed that eighty four percent of people trusted reviews online as much as they trusted a recommendation from a family or friend. People search for these reviews at least once a month.


Kate Hudson was the star of the Almost Famous film. Now, she has brought Fabletics to the great business it now is. She has been on board from the beginning, coming up with new ways to please customers. With her help, Fabletics was able to get a top rating from the BBB and many positive reviews.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on


OSI Group’s Journey to Success

The success story of the OSI Group began a century ago. Otto Kolschowsky saw a business opportunity and took advantage of it. He founded a butcher shop and a meat market in the year 1909 and named it Otto and Sons. It was located in Chicago, USA. The current growth that is exhibited in OSI Group started in the year 1955 when Otto and Sons was chosen as the first supplier of Hamburger to McDonald’s. Over time, the company opened a branch that served McDonald’s only. During the 70’s, Sheldon Lavin came on board. It did not take long for him to be a third partner to the then Otto and Son. His contributions to this company cannot be understated. He aided the company to get to global heights.

In the year 1975, Otto and Sons changed its name to IOS Group. When one of the Otto brothers sold his shares, Sheldon became a half partner. Upon the retirement of the other Otto brother, Sheldon earned 100 percent of the voting rights. In the 1980s, OSI group started to expand. It opened branches in Germany, Austria, Spain as well as Brazil. At this moment also, the management saw it fit to open two more plants in the USA. The expansion did not stop there. In the 1990s, OSI Group opened branches in Poland, Mexico, Philippines, and China. The poultry operations to several continents began when we ushered the new millennium. A lot of acquisitions came with the Millennium among them in Australia where a beef company was bought.

The success of OSI Group includes some procurements. In the year 2014, the OSI Group began working with Pickstock in the United Kingdom. With this venture, OSI was able to expand its beef distribution in the larger Europe. Last year, OSI Group acquired Tyson a production firm located in Illinois Chicago for $7.4 million. The acquisition was as a result of its proximity to the main offices of OSI. It also came with an enough storage space. Baho Food is yet another company that was acquired in 2016. Before the acquisition, it used to produce and distribute a broad range of foods in Netherlands and Germany.

About OSI Group: www.careerbuilder.com/company/osi-group/CHV17N5WK6NZKBLHF7B


The Innovative Business Leadership by Lori Senecal

Lori Senecal, was the global CEO of Kirshenbaum Bond Senecal + Partners since March 9th, 2015. During this time, she has helped the company push its revenue upwards by 21% by advocating risk taking. Lori believes that creativity isn’t just a talent but a behavior. She is also the CEO of the MDC Partner Network, a position she has been allowed to retain since becoming the global chief executive officer of CP+B. In her role, Senecal will oversee the global growth and manage the coordination of the firm’s eight international offices. She will also be responsible for the further development of the company on a global scale. Most of the success Lori has achieved has been because of her open mind approach to new technology and inventions.

Over the course of her widely successful career, she has developed strategic partnerships, and led many blue chip global accounts. These include but not limited to Coca-Cola, BMW, and Nestle. As the CEO of MDC Partners network, Lori has had the opportunity to work with the agencies that have been at the forefront in the implementation of the agenda of the MDC family.

As the global head of KBS+ she sparked a growth of the organization that saw it grow to a 250 person domestic agency with more than 900 global highly creative employees. She did this with innovative company business units centered on technology, start-up investment, and content creation.

In 2014, Lori Senecal was appointed to the board of MDC partners and named as a woman to watch by Advertising Age. Forbes also mentioned that she has been honored several times for her professional success. The AWNY Game Changer gave her the Quantum Leap Award for being a leader and innovator. In the last two years, she has acted as one of the chairpersons to the Isaac Awards, which honors invention in the industry.

Her responsibilities as the global CEO will include the provision of strategic counsel to agencies, resource identification and continuation of the growth and the deepening of the MDC agency model. This is a new role for the division, which was established a year before her appointment. Lori has done a lot for the company, and from the look of things, more is yet to come from her.

For more info, check out Lori’s Twitter profile.



Clay Siegall concentrates on helping patients who need it the most

Between the beginning of the 20th century and the 1960s, the largest gains ever seen in the ability to treat cancer took place. Many types of cancer that had previously been a death sentence became curable. Diseases such as small cell lung cancer, breast cancer and prostate cancer became diseases that people can live with over the long term or even be rid of completely.

But for many types of cancers, this dramatic progress began to slow throughout the latter half of the 20th century. By the decade of the 2000’s, many cancers had stopped seeing significant improvement in their five-year mortality rate. Diseases such as pancreatic cancer, hepatocellular carcinoma and non-Hodgkin’s lymphoma had seen virtually no increase in survivability over the preceding 40 years by the middle of 2000’s.

For this reason, Clay Siegall, founder of biotech giant Seattle Genetics, decided to concentrate his companies research and development efforts on cancers that had not seen significant improvement. He knew that his innovative new line of drugs, called antibody drug conjugates, would be able to extend significant benefits to those patients suffering from diseases that had not seen substantial mortality improvement. Dr. Siegall decided to focus the company’s initial efforts in getting the first FDA-approved antibody drug conjugate for the disease non-Hodgkin’s lymphoma, which had not seen significant mortality improvements since the 1970s.

After working on developing the first antibody drug conjugate for use with non-Hodgkin’s lymphoma, the company’s first retail antibody drug conjugate, ADCetris, was approved by the FDA for use in refractory non-Hodgkin’s lymphoma in the year 2011. This drug proved to be a game-changing advent on the cancer treatment scene, proving itself highly effective in the treatment of refractory non-Hodgkin’s lymphoma and opening the way for additional drugs to be developed for many other types of cancer.

As a result of the huge success that ADCetris enjoyed over the last 6 years, Seattle Genetics has begin the development of many other types of antibody drug conjugates. Dr. Siegall hopes that the company will have as many as 20 FDA-approved antibody drug conjugates by the end of 2025, an accomplishment that would be a remarkable culmination of the long journey of one company to bring these exciting new drugs to the market.

In the meantime, ADCetris is saving thousands of lives every year and may soon be approved for frontline treatment for non-Hodgkin’s lymphoma. Dr. Siegall believes that the drug will also be approved for other off-label treatments soon, potentially leading to the first antibody drug conjugate capable of saving tens of thousands of lives each year.


Andrew Rolfe’s Ubuntu Fund Gala Dinner Goes Off Without a Hitch

Andrew Rolfe and Jacob Lief, two of the faces of the Ubuntu Fund, just hosted the Ubuntu Fund’s 10th Annual Gala Dinner. Their goal was to bring in another year of celebration for the important work their charity is doing in South Africa’s Eastern Cape province. The Ubuntu Fund has been focused on bringing health services and financial aid to at risk children living in South Africa and this charity dinner was to exclusively focus on their Port Elizabeth campus. Rolfe and Lief’s goal was to raise nearly $1 million through donations by way of the 300 guests in attendance.

The Ubuntu Gala Dinner was focused on bringing back a slice of South Africa to the guests in attendance. This took the form of authentic South African food, a Xhosa Choir, and a few guests who had directly seen their lives benefited from the work that the fund has done. Of course, there was also a fast paced auction featuring a variety of great prizes that are all related to South Africa. The Port Elizabeth campus alone helps more than 2,000 children who are t risk so this was an important night and everybody involved took it very seriously.

The auction was probably one of the most exciting moments of the entire dinner. Charlie Ross, a British auctioneer, hosted this portion of the event. There was a wide array of prizes to bid on including a trip through South Africa, paintings by Nelson Mako and Dom Pattinson and more. The auctions alone raised nearly $40,000 in funds for the charity.

Easily the highlight of the night was the introduction of Sinesipho Rabidyani, a young woman who was introduced to the Ubuntu Fund as a kid and immediately saw her life reformed. Rabidyani told a heartbreaking story of her life with a drunk father who abused her and her mother. Rabidyani went on to detail how the Ubuntu Fund came to her aid, giving her the support structure she needed in order to pursue a better life. Rabidyani ended up getting a scholarship through the Ubuntu Fund and is now attending law school. At the end of the night the Ubuntu Fund raised nearly $750,000.


The Bank of the Left – George Soros

The Bible alludes to the fact that God gave poor people to the rich and the rich people to the poor as a gift. It was God’s design that the poor would be helped by the rich and that by giving to the poor, the rich would never become greedy. The life of George Soros perfectly illustrates the wonderful things that can happen in this world when somebody blessed by riches finds the generosity to give wealth to those who do not have.George Soros has, according to Forbes.com, over $25 billion accumulated for his net worth. Most people may think Soros just keeps that money and hoards it away for his own personal use, but that is not the truth. Soros is a philanthropists who finds delight in giving his money away to worthy causes.One passion of Soros is aiding countries who have been destroyed by the economy of Communism. His plan is to aid them in transitioning from a broken people to a people who enjoy the wealth and prosperity that only capitalism can give.

According to Politico.com, in order to make that happen, George Soros founded the great non-profit known as the “Open Society Foundation”. Through this foundation, and remember this is not all of his giving, Soros has donated over $13 billion to countries who desperately need economic growth. Because of his help, again according to Politico.com, many of these countries have been able to reduce unemployment and create prosperity for more of its citizens.Soros not only seeks to better the employment of these countries but also their quality of living. Soros has donated to healthcare and economy and training and education and LGBTQ rights and woman’s rights and anything he deems makes a people a better people, and thus, a society a better society.

Soros has continued his own giving here in his home country of the United States. Soros is an entrenched liberal who is not afraid to speak his mind. His has been a hot and open critic of Donald Trump, whom he sees as evil embodied, according to Politico.Soros did everything in his power, and that allowed by law, to prevent Trump from making it to the White House. Soros backed Donald Trump’s opponent, Hillary Clinton, one hundred percent. To show his support, he gave the Democratic Party over $25 million to make her president. He even was going to go so far as to attend his first ever Democratic Convention to congratulate her on her nomination.Although her bid for president failed, Soros did not let that stop his liberal agenda. He continued backing leftist organizations such as Planned Parenthood Votes and Black Lives Matter.


Announce’s Partnership To Provide Home Loans For Low Income Families

Homeownership is one of the key foundations of the American middle-class life. Owning a home is often described as an essential part of attaining what is colloquially known as the American dream. Unfortunately, attaining homeownership is also one of the largest barriers low-income families will face as they strive to enter the middle class. Nexbank, a Dallas area community bank committed to growing the local Dallas community, has decided to take action to address the problem of low-income homeownership by partnering with Dallas Neighborhood Homes and Habitat for Humanity to provide over 500 low-income families over the next five years with affordable low-interest home loans.

“Providing Dallas area families with a chance to enter the middle class will have a tremendous positive effect on these families and will directly benefit our entire community, which is why we are excited to partner with great organizations like Dallas Neighborhood Homes and Habitat for Humanity to help provide a ladder to the middle class for these deserving families,” said John Holt, CEO of Nexbank and a member of the Texas Bankers Association’s Board of Directors. North Texas, where Dallas is located, has statistically one of the lowest percentages of homeownership in the nation and this program seeks to address this issue. In this partnership, Nexbank will contribute over 50 million dollars in home loans to qualifying families at rock-bottom interest rates and will waive all fees normally associated with home mortgage closing costs. “When we were provided with the opportunity to partner with these outstanding organizations, we didn’t even need to think twice before agreeing, as this is an excellent way for Nexbank to give back and grow the local community we work in and love” added John Holt. The three organizations plan to begin helping families attain their new homes in the upcoming year.


Greg Secker: A Mentor in Forex Exchange Trade

Forex is a 24hour world foreign exchange market where international currencies are traded and decentralized. Forex market is considered to be a safer sector compared to other trading markets, now that the world is experiencing massive inflation. Forex, as a trading market has several benefits such as not much capital is needed making it easy to start the initiative. All that one will need is a laptop or desktop, as well as a stable network connection. By doing so, you will be able to conduct the trade anywhere and anytime.

Forex trading is flexible because profit is made whether the market is stable or unstable. For a trader to get started in this forex trading, there are several cumshaws needed for the trade to be successful. One should first learn about how forex works by getting the basic concepts, get a mentor to direct you, understand that each day is a learning stage, and have a positive attitude. Most people get to experience losses while trading, thus, beginners are advised not to have second thoughts when that happens in their early days of the business. This is because they might end up making a decision that will make them regret and disappointed. A new trader should be Authentic in what they plan and expect the best results. Also, they ought to avoid exaggerating situations.

Forex trader Greg Secker is one of the popular and successful men in forex trading. Greg Secker is a pioneer and a founder of several organizations. He is the founder of the Greg Secker Foundation whose main purpose was to improve the lives of people and the community at large. Greg Secker owns capital index, learn how to trade, and smart charts software. Greg Secker’s career started at Thomas Cook where he was working in the financial services. He later moved to start a brand new business called Virtual Trading Desk. After his career had progressed promptly, he became the vice president of Mellon Financial Corporation. Greg Secker has received so many Awards for the good work portrayed by him and for bringing in so much change globally.



The Good Guys at Goettl Team Up with John Linner

By joining companies into itself, “Goettl Good Guys Air Conditioning” has maintained its title a dynamic HVAC company. The basis of Goettl’s specialization is the degree that its services are able to handle complex equipment of conditioning and ventilation systems of any complexity .

Not only is Goettl Good Guys Air Conditioning active in the complex equipping of air conditioning and ventilation systems of any complexity but this close-knit team of specialists, is a family which handles the needs of clients with consideration and earnest. That’s why exactly why Goettl is expanding. Though Goettl’s specialists are already qualified to provide a full range of services for the selection of air conditioning, ventilation and heating equipment, as well as humidifiers, dehumidifiers and air purifiers, they have recruited some of the best in the business to work alongside them.

For instance Desert Valley Mechanical is just as able to manufacture, do installations, commissioning work, provide warranty and maintenance services when it comes to heating services. With strong partnerships such as these, Goettl remains more than ready to offer a full range of services: from project design, selection of the necessary equipment, delivery, and accessories etc.

This type of growth is only inspired by like mindedness of the two companies which both strive to help customers maintain optimal living conditions. It’s safe to say that Goettl is expanding, and for good reason. The growing company is planning on offering Phoenix, Tucson and Las Vegas their climatic equipment from state of the art manufacturers, in the near future.

With the newfound alliance of Desert Valley Mechanical’s President, John Linner, it is likely that all residents opf these cities will receive competent support at all stages, from the initial consultation and the preparation of the project (if necessary), to the timely delivery and installation of equipment, as All employees are capable and work as a team to achieve the best result.

The company provides a full range of services that will allow you to pick up on the technical characteristics necessary for your equipment, for well informed purchases by clients. Their aim is also to consult and get the total cost of such works as: service, repair, cleaning, installation and installation of household and commercial cooling systems, reassuring customer satisfaction. At all stages you are provided with an individual approach as is each client, as the company’s specialists focus on long-term cooperation. Goettl’s goal is to provide the best solution according to your needs.