Clothing, food, water, and shelter. These are all things that most of us can take for granted in our day-to-day lives. We expect that such things will always be available to us as long as we work hard and make sure we spend our money wisely. However, sometimes tragedies strike us and we are simply not expecting them at all. That is what happened to many people in the Houston area when Hurricane Harvey hit.
More than fifty inches of rain poured down on the city in the matter of hours. The people at Stream Energy watched along with the rest of the nation as a major American city was left crippled by the storms. Stream Energy knew that it was time to make some kind of announcement about how they would be able to help those who had been hit by this storm. They felt that it was the least that they could do given that those in the area were often their customers.
Stream Energy was following a pattern that many corporations have been following in recent years. This is the pattern of making charitable donations to causes and situations that will help boost their profile and make sure they gain some goodwill towards themselves at the same time. It may sound incredibly self-serving, but that is not entirely the case.
Companies use marketing all the time for a variety of different reasons. It is not a bad thing that a company might use this to help advance their business in some way. This is simply a company using a tactic that they would be using anyway to at least do some good in the world. It is really hard to complain about that if you are serious about caring for your fellow man.
At the end of the day Stream Energy has helped to advance the lives of a great number of people thanks to their actions. Thus, it is only fair that they at least receive some recognition for their hard work. It is certainly paying off for those in the Houston area that have been impacted.