Jingdong as an online retailer continues to revolutionize the fast-growing e-commerce. Apart from being the first online retailer in the world to invest in drone delivery services to the customers, the Chinese retailer is making yet another milestone: a fully functional underground parcel delivery in busy urban areas.Freight transportation is one of the most sophisticated ways e-commerce entities deliver goods bought by customers. Although for the past decades the transport system has been effective, it is sometimes slowed by traffic jams. Traffic jams are one of the major contributors to slow deliveries. A Freight transportation is also a contributor to environmental degradation. Fortunately, Jingdong is in the plan to correct this reality.
What are the criteria that Jingdong is going to employ? The company has invested heavily in research before. The study will be the first step in achieving a fully functional system to underground deliver parcels in urban areas. The online retailer is already in conversation with some of the best researchers in China on how to collect data and how to plan for the project effectively.Some of the notable names Jingdong is in talks with includes Nankai University (which has a record of accomplishment in public transport analysis), Beijing Jiaotong University among others. The primary purpose of bringing all these actors is to brainstorm of the possibilities of having an effective system as soon as possible.
However, some of the fundamental question the constituted teams will be tasked to answer as to whether the existing infrastructure can be used or not.What are some of the reasons why Jingdong is interested in pursuing this project? First, it is environmentally friendly. As one of the companies that is conscience about environmental conservation, a fully functional underground parcel delivery system will be ideal for the online retailer entity. Second, the system will be more efficient compared to the already van and vehicle delivery services. With this proposed project, there will be faster deliveries compared to the current distributions.Once the project is complete, Jingdong bigger picture of a faster and a more efficient online retail business will be complete. Currently, Jingdong is one of the biggest and the most effective e-commerce entities in China.